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The Media Futures Institute undertakes applied research on the information economy, initiates digital and hybrid media products and services, and provides training programs in communications and media skills and practices. We work with companies, institutions, and organizations..
Applied Research: The Nuts and Bolts of Enterprise
Sound applied research is the foundation of our ongoing interest in community and product
development. In our research investigations, we identified broad areas
of inquiry for applied research, compiled an extensive resource of print
and digital material, and determined the key industry drivers and players in the digital media and technologies
industries. Some areas provide social context information, while others
result in knowledge useful for business planning. As we continue
our research in our core interest areas, a sharper focus is emerging that will be applied
to our prototype and product development, with resulting value to our partners.
Our Publishing and Communications Strategy Consulting Practice
Technology continues to offer commercial and enterprise publishers and public interest organizations new opportunities to develop new products and to offer existing products in new media formats. And technology can help improve production processes thereby reducing costs and improving profits. By offering consulting services designed to meet the needs of publishing professionals, here are some questions that we can help you answer:
1. Where could publishing technology have the greatest impact on our organization's operations (and profits)?
2. Should our organization incorporate new technologies - like podcasting, wikis and blogs - into our processes and product offerings?
3. What are the best practices for developing products to be published in multiple media formats?
4. How can our organization develop new electronic products derived from our existing content?
5. How can we efficiently produce and manage custom and private label versions of our products?
6. Are our current technology platform and vendors the most cost and effort effective?
7. What are the best technology choices for the new project that we are starting?
Our typical assignments include:
¶ strategy check-ups, program and process reviews
¶ prototype development and testing
¶ designing and deploying technology initiatives including the development of RFPs and evaluation processes
¶ project management
¶ providing ongoing advice concerning new technology developments
¶ end-user technology briefings - providing executive and staff training regarding important trends and innovative technology
¶ case studies and white papers.
As we develop projects, we will continue to add materials and resources: white papers, background documents, lecture and article notes on the past, present, and future of media and its potential as community building systems and software. Check back for updates, or add your name to our irregular emails, by filling in the form below:
Overview | Top | Next: Knowledge Engine
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